Amazon's Prime Big Deal Days shopping event is finally here! From midnight Amazon shoppers will be able to benefit from short-time deals on tens of thousands of items across the internet giant's range.
But how do you know what's a great deal and what isn't? Here, a team of Mirror experts will talk you through the best on offer throughout the next 48 hours.
Amazon Prime Sign Up
Fancy free takeaway delivery? Access to Deliveroo Plus is one of a host of advantages of Amazon Prime membership, including exclusive Prime Day discounts and perks on Hello Fresh, music, books and Prime Video. Usually £8.99 a month, you can now get a 30-day free trial to get access to the latest deals.
Amazon
Stay with us for essential information on all the latest offers as they go live, alongside advice from our experts about the deals truly worth your time. All you need to do is sign up for a 30-day free trial for Amazon Prime if you haven't got one already and keep an eye on this blog.
KEY EVENT
Save almost £300 on popular at-home IPL hair removal device ahead of Prime Day
Using an at-home IPL gadget to remove body hair for good may save you money (and hassle) of waxing appointments and razors in the long term, but they’re usually quite expensive gadgets to buy – which is why we think this deal is one you won’t want to miss.
Ahead of Prime Day starting, Amazon has slashed the price of the popular Braun IPL Silk-Expert Pro 5 – which shoppers say makes hair “pretty much disappear” – by a whopping £290, down from £610 to £319.99. What a saving!
Julia Banim
Our beauty editor’s new favourite mascara is now down to under £10
If you’re looking for a new mascara to buy, we highly recommend snapping up L’Oréal Paris’s Panorama Mascara while it’s down from £12.99 to £9.86. It’s so good it has even had our beauty editor Laura swapping from her previous favourite designer brand onto this.
“It ticked all the boxes,” says Laura. “It gives great volume and length and coats every millimetre of every lash, and keeps the hairs lifted and locked in place all day long without flaking or smudging.”
KEY EVENT
Nespresso coffee machines are now better than half price
If you’ve been wanting to buy a new coffee machine and have been waiting for the right time, you can get ahead of the Amazon Prime Day crowds and snap up a bestselling Nespresso machine now for less than half its usual price.
Nespresso has slashed the price of a number of popular models and bundles on Amazon, including our favourite Vertuo Next, down from £169.99 to £69 and saving you £100.
Julia Banim
Amazon shoppers can make free donation to heartfelt cause on Prime Day
As much fun as it is to treat yourself, a Prime Day splurge is even better when you've given others a boost. Although many of us would love to regularly give money to charities close to our hearts, this can sadly be tricky when you're on a tight budget.
Fortunately,Amazon Prime Day offers the perfect chance to make a free cashback donation to a cause you care about - and you won't have to pay a penny more. All you need to do is head to theeasyfundraising website, select an organisation to support, then make a purchase via Amazon, which is listed as one of the 8,000 retailers on the website.
According to easyfundraising, Amazon shoppers can even make a free £10 donation to a beloved charity of their choosing if they sign up to Amazon Music. A good excuse to pass on a little bit of happiness as you enjoy your new purchase. Priceless.
KEY EVENT
Get a new Fire TV Stick for just £4.99 using brilliant Amazon shopping trick
Yes, you really can get a brand new Fire TV Stick for under £5 thanks to a discount from Amazon in the Prime Day sale plus a bonus £15 off from the team at TopCashback. Just sign up and you’ll get that popular streaming stick for less than a pint in the pub.
Julia Banim
Shopper-specific Amazon discounts that could save you up to £15
As seasoned bargain hunters already know, how you shop is just as important as where you shop.
When it comes to Amazon Prime Day, keeping your eyes peeled for shopper-specific discounts can save you up to an additional £15 - ie money towards that air fryer you know you want to chuck in your basket.
Known as ‘personalised promo codes’ these Amazon offers can involve customers signing up to try out new things. For example, setting up a wishlist, or listening to a new podcast. Who knows? You might even find a brand new favourite listen.
Sign into your Amazon account to check out if you're eligible for any personalised promotions, and get ready to start bragging about your sneaky savings.
Julia Banim
Our beauty editor’s favourite travel accessory now has 26% off
It may not be the most glamorous beauty product, but it’s one that’s a travel essential for beauty editor Laura Mulley – and now that it’s currently slashed in price, down to less than £20.
Speaking about the BAGSMART Hanging Toiletry Bag Travel Bag, available to buy in two sizes on Amazon, Laura says, “This is the make-up bag I always travel with. I bought it after seeing celebrity hair stylist Jen Atkin post about how good it was, and she’s not wrong – it’s the best design I’ve ever found. It has a hook for hanging on the back of a hotel bathroom door, and four sections that I find fit all the skincare, hair and body products I need for a short trip away.”
Usually priced at £26.99, it’s now £19.99. “I’m even tempted to buy a second one at this price,” says Laura.
Julia Banim
‘Amazing’ 5-in-1 anti-ageing ‘super serum’ has £18 off in early Prime Day sale
Looking to streamline your skincare routine while also hydrating, plumping and smoothing your skin? Olay’s new Super Serum received plenty of hype when it launched earlier this year, and shoppers can currently snap it up with 45% off its usual price in an early Amazon Prime Day 2024 sale, slashed down from £39.99 to £21.99.
Amazon shoppers are calling it “amazing” and “luxurious”, reporting that it sinks in quickly and delivers softer, smoother skin.
KEY EVENT
Molly-Mae’s go-to body creams for the ‘smoothest skin’ are reduced to under £10
Molly-Mae Hague said: “You guys know I love my Aveeno products. If you’re like me and want the SMOOTHEST skin possible… you have to try the new Skin Renewal range”, before sharing a snap of theAveeno Skin Renewal Exfoliating Cream and theAveeno Skin Relief Body Oil Spray, both of which are currently on sale on Amazon. The exfoliating cream is now reduced from £14.99 to £9.99, whilst the body oil spray is down to £7 from £8.99.
Julia Banim
‘Mum-hack gadget’ Echo Dot kids less than half price in early access Prime Day deal
Our Style Director says: The second most called-out name in our household is ‘Alexa’. I’m a full-time working-from-home mum, so if this sounds familiar… ‘Mum, what’s the time?’ ‘Mum, can you help with my homework?’ ‘Mum, why is the sky blue?’ my response is…‘Ask Alexa’. My son has the dinosaur version in his room and with a huge saving (54% off) you can get it today for £29.99 instead of £64.99. It’s a game-changer for our household.
Julia Banim
Margot Robbie's favourite Embryolisse body oil reduces stretch marks during pregnancy
Barbie star Margot Robbie’s makeup artist Heba Thorisdottir revealed she has already been using "lots of Embryolisse Body Oil" for Margot's on-screen appearances. Although Heba was using the nourishing body oil to help keep Margot’s skin soft and radiant, it turns out the hydrating product is actually a miracle worker on stretch marks and scarring, too, making it perfect for using during pregnancy. The Embryolisse Body Oilcontains shea butter which is known to help minimise the appearance of stretch marksand scarring, whilst keeping your skin ultra-hydrated can also help reduce the occurrence of stretch marks during your pregnancy.
You can currently pick up a bottle of Margot's go-to oil for £22.90, reduced from £24.99 in the Amazon sale. An affordably luxurious skincare treat for mums-to-be.
Julia Banim
Ring video doorbell that’s ‘easy to set up’ discounted by an incredible 58%
If you’ve been considering getting a video doorbell but have been put off by the high price point, now is the perfect time to snap one up for yourself, as the Ring Video Doorbell 3has just been discounted in an Amazon Prime Day sale. The doorbell, which usually costs £189.89, is now on offer for £79.99, saving you a massive 58%.
KEY EVENT
Amazon cuts price of Lavazza coffee machine with milk frother by 29%
For coffee lovers, you can currently get your hands on the Lavazza A Modo Mio Jolie and Milk Coffee Machine, which has been slashed to £119.99 from its usual price of £169.
As well as saving you 29% on its usual price, the coffee machine is perfect for whipping up an early morning brew, with a choice of different beverages including espressos and cappuccinosin minutes.
Julia Banim
Welcome to our pick of the best Amazon Prime Day deals 2024
Amazon Prime Day 2024 kicks off tomorrow, and the Mirror’s shopping team will be here bringing you all the best money-saving deals to help you to decide what’s really worth your money.
For two days only Amazon is slashing its prices on thousands of top-selling items for Prime members, from tech and home appliances to fashion and beauty. We’ll be flagging all the best buys so you don’t miss them – including some early deals that have already gone live.
Don’t forget that you’ll need to be an Amazon Prime member to access these amazing deals – if you’re not already a member, you can sign up here.
* All prices are correct at the time of posting but are subject to change.
Matt Clemenson
Countdown begins to Amazon's Prime Day savings bonanza!
Welcome to The Mirror's Amazon Prime Day 2024 liveblog, where we'll be doing our best to signpost our readers to the very best deals on offer over what promises to be a whirlwind 48 hours.
This page will be updated non-stop throughout the next two days, so please do keep coming back for more from our team of writers.
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